
About
Jennifer Kim
As the founder of JENNIFER KIM PR, I bring over 20 years of experience in luxury fashion PR, event management, and luxury hospitality PR, having worked in both corporate and agency environments.
This extensive background has enabled me to refine my expertise in luxury PR, brand launches, media relations, and strategic event planning, consistently delivering impactful results for high-end brands in the competitive luxury market.
Before founding my agency, I had the privilege of managing PR for Central Europe at Issey Miyake Europe in Paris, significantly enhancing the brand’s presence in this key market. This role, alongside my experience with global luxury brands, solidified my reputation as a trusted expert in the luxury fashion industry.
After a transformative solo backpacking journey around the world, I shifted my focus to luxury hospitality PR, where I applied my passion and skills to elevate the guest experience through tailored PR strategies and brand storytelling.
Throughout my career, I’ve had the honor of working with renowned luxury hotel brands such as Rosewood Munich, overseeing the opening of Rosewood Schloss Fuschl, collaborating with SHA Wellness in Spain, managing PR for IHG Hotels & Resorts and its 19 hotel brands, and working with Maisons Pariente. I also specialize in building influencer partnerships to drive social media visibility and engage high-net-worth individuals (HNWIs) with curated content and brand experiences.
My commitment to excellence drives me to deliver bespoke PR solutions that are impactful and aligned with each brand’s unique identity and values.
Every project I undertake is infused with my passion for building meaningful, long-lasting media connections, enhancing brand reputation, and securing high-quality press coverage to drive business growth.
With fluency in German, English, Korean, French, Italian, and Spanish, I connect brands with diverse international audiences, ensuring a culturally nuanced, tailored approach.
